To celebrate the brand spirit of TUDOR (BornToDare), the brand spokesman David Beckham bravely jumped out of his comfort zone again and experienced a thrilling snow-skiing adventure in the Alps with Kjersti Buaas, the Olympic snowboard medalist from Norway.
The declaration of the Tudor brand is born to dare, which inherits the rich tradition of the brand and present the current value concept. It adheres to the watchmaking philosophy of Tudor founder Hans Wilsdorf: Even in the harsh environment, Tudor continues to perform excellently. This is also a tribute to every brave mankind who is fearless and has achieved extraordinary achievements. Tudor is undoubtedly their best partner. And born to dare declare is the testimony of Tudor’s unique style, leading Tudor to become an innovative benchmark for watchmaking.
Following the free diving trip in Miami earlier this year, TUDOR once again invited the brand Ambassador David Beckham to breakthrough himself, adhering to the spirit of born-to-dare, snow-boarding on the Alps with Kjersti Buaas, who is four-time Olympic athletes and medalist from Norway. In a short film released by Tudor, David Beckham, and Kjersti Buaas, Kjersti is carefully instructing Beckham on how to snowboard correctly in the harsh conditions of the Alps. In the vast morning fog, the two climbed hard with their headlights and overcame numerous difficulties and ascended to the top of a rare high-altitude snowy mountain slope. Finally, they came down from the top of the mountain and successfully completed this challenge.
“It is undoubtedly precious to be able to try new things and learn from world-class athletes. This experience was very exciting and made me want to continue. What challenges are waiting for me? Although everything is not yet known, this is born to dare. “Beckham commented.
In response to this mountaineering snowboard challenge, Beckham wore a Tudor Black Bay P01 watch throughout the entire journey. This award-winning multi-functional sports watch is inspired by the legendary prototype watch specially developed by the Tudor for the US Army Dive Watch Program in the late 1960s. Black Bay P01 watch is sturdy and reliable thanks to the original high-performance Tudor movement, the silicon spring, and the 70-hour power reserve.
Kjersti Buaas, the snowboard Olympic champion wore a Tudor Black Bay watch with Burgundy bezel and textured strap. Inspired by the retro style, this diving watch pays tribute to the development of the ideal timing tool for divers for over 60 years by Tudor.